The Enduring Appeal of Comfort Foods
Gone are the days of culinary conservatism: Americans are eating more adventurously
than ever before. Perhaps it’s because we Instagram all that’s edible, or our dependence
on dining out makes us eager for more variety. Whatever the reason, few consumers bat
an eyelash at novel dishes anymore: From poke bowls to sushi burritos; new food trends
are thriving.
But good eating need not always be exotic. No matter how much we love to prove we’re
not picky eaters, comfort foods always hold a special place in our hearts (and stomachs).
You know the high-calorie category we’re talking about: old standbys often enjoyed
during childhood but just as appetizing to adults. Enough with the kale and kombucha –
we’re celebrating the classic pleasures of comfort food!
Treadmillreviews surveyed over 2,000 individuals about their favorite comfort foods,
comparing their responses by state and across demographic differences. They also asked
what fuels their attachment to these dishes and the nostalgic power of these cuisines.
It turns out that people can feel quite connected to the comfort foods they enjoy. To
explore these feelings more closely, respondents were asked to explain the basis for their
preferences. For some the appeal of their chosen food boiled down to a literal sense of
comfort, either physical or emotional. Many who expressed this notion of comfort
emphasized specific aspects of the eating experience, including their favorite dish’s
temperature, texture, or a particular ingredient it contained.
While few comfort foods qualify as particularly healthy, the survey found that this trade-
off is simply a part of indulging in these delicacies. And indulge is the appropriate term,
with 65% of the survey respondents indicating that they ate at least a double portion
when they decided to eat something especially comforting.
Still, the most common justification for comfort food selection was also the simplest:
They just taste great! In this regard, respondents were more than willing to wax poetic
about the delicious qualities of their favorite foods. When they use descriptors such as
“sugary,” “greasy,” and “doughy deliciousness,” we can all almost taste what they’re
recalling.
All this leads to an unmistakable conclusion: No matter the latest culinary craze,
comfort foods remain beloved across the country. And although the best kinds of
comfort food may be subject to debate, everyone can appreciate the appeal of high-
calorie classics.
