Retro Diners are Making a Comeback
Like the American road trip, the old-school diner is making a comeback. Recently
updated diners celebrate Americana through modern interiors while maintaining a
respectful eye for the past. These modern renditions are carefully curated to retain the
culture and essence of the old classic diner.
Anyone from Long Island or New Jersey knows that diner culture is a holy, integral part
of a developing youth's life. A solid place to grab fries with friends at any time of day or
night, a spot that holds no judgment as to whether or not you're choosing to eat
breakfast for dinner, or if dinner really just is your breakfast. Where life feels like the
very sitcom version of itself in the best way.
While New York's Upper West Side may be crawling with these fine, long-menu
establishments, there’s been a noticeable absence in downtown. All that’s changing. The
newly opened Soho Diner, tucked just next door to The Soho Grand, is a 24/7 modern
rendition on an old classic that's anything but pretentious. The salmon pink booths and
coin-operated Crosley Vinyl Jukebox and yellow formica counter all seem as though
they've been there for decades - albeit well preserved decades.
Of course, being in Soho, it does come with a few unexpected bougie elements, like your
waiter asking, "Would you care for tap or bottled?". And when the menu includes Chia
Pudding, Vegan Banana Pancakes, a Vegan Matcha Milkshake, Grilled King Salmon and
Ahi Tuna, it’s obvious that this will be a diner of a different breed. Purists need not
worry, however, there are plenty of classics like burgers, onion rings, disco fries, grilled
cheeses, and non-vegan pancakes and milkshakes.
On the West Coast, the recently opened Hilda and Jesse in San Francisco is an ode to
the retro diners of the 1950s with a color palette of pastel pink, aqua, and red. In
addition to playful striped walls, two-tone tufted banquettes, and hanging pendant
lights, the design capitalizes on the natural light that pours in from the restaurant’s
wraparound windows. “I wanted to bring to life an interpretation of the iconic diner that
felt retro nouveau,” says designer Noz Nozawa. “One where you walk in and feel the
nostalgia, but also the energy of the space as distinctly contemporary and quirky.”
These new concepts serve up a sense of nostalgia for the laid back, old-school diners of
the 1950s, along with a well-rounded and elevated diner experience that is reflected in
the quality of the design.
