The Root Beer Float
Also known as the “Black Cow,” the root beer float got its start in a Colorado mining
camp in August of 1893, and Frank J. Wisner of Cripple Creek, Colorado gets the credit
for its invention.
One night Wisner, owner of the Cripple Creek Cow Mountain Gold Mining Company,
was staring out the window, thinking about the line of soda waters he was producing for
the citizens of Cripple Creek, when he came upon an idea. The full moon that night was
shining on the snow-capped Cow Mountain and reminded him of a scoop of vanilla ice
cream. He hurried back to his bar and put a spoonful of ice cream into the children’s
favorite flavor of soda, Myers Avenue Red Root Beer. He tried it, he liked it, and he
served it the very next day. It was an immediate hit!
Wisner named the new creation “Black Cow Mountain”, but the local children shortened
the name to “Black Cow”.
The origin of root beer can be traced back to pre-colonial times during which indigenous
tribes commonly created beverages and medicinal remedies from sassafras roots. Root
beer as we know it today is descended from small beers a collection of beverages
(some alcoholic, some not) concocted by American colonists using what they had at
hand.
It was pharmacist Charles Elmer Hires, however, who successfully marketed the first
commercial brand of root beer. Hires developed his root tea, made from sassafras, in
1875 and debuted it at the Philadelphia Centennial Exposition in 1876.
Because Hires was a teetotaler, he wanted to call the beverage root tea, however, his
desire to market the product to Pennsylvania coal miners caused him to call his product
root beer instead. By 1893, root beer was distributed widely across the United States
with non-alcoholic versions becoming particularly successful commercially during
Prohibition.
In 1919, Roy Allen purchased a root beer formula from an Arizona Pharmacist and
opened his first root-beer stand in Lodi, California. It was there that he invented the
idea of serving his homemade root beer in cold, frosty mugs. In 1922, Allen teamed up
with Frank Wright, developing the A & W Root Beer brand, standing for Alan and Wright.
Today, A & W remains the number one selling brand of root beer in America.
Just for fun, on August 6th, 2021, try to remember to float a scoop of vanilla ice cream in
an ice cold mug of frothy A & W root beer and make a toast to old Frank Wisner and his
original “Black Cow.” After all...it’s National Root Beer Float Day!
