Covid Era Cures for Meal Boredom
More than half of American families’ say their eating habits have changed in the time
they’ve been staying at home. A full 70% share that they snack and eat more frequently.
Needing to prepare food seven days a week, three times a day, for an extended period of
time also has many consumers turning to someone else to help out with the cooking.
Take-out and delivery from restaurants offer a welcome reprieve.
In response, many restaurants have gotten creative marketing home meal kits like the
dinner kit from Shake Shack (each kit has eight burger patties, eight buns, eight slices of
American cheese and Shake Shack's signature sauce). Chick-fil-A made a similar move
with a chicken parmesan meal kit that can be served in 30 minutes and includes chicken
fillets, marinara sauce, cheese and creamy lemon garlic pasta.
Along these lines, Denny’s opened Denny’s Market, offering grocery staples such as
meats, cheese, eggs and toilet paper for free delivery.
Midwest fast-casual chain Crisp & Green developed the Crisp@Home program, a meal
kit delivery and pick up service available at all seven of their Minnesota locations. It
allows patrons to select 20 meals worth of a la carte ingredients, such as Crisp & Green’s
salad mixes, grains, cold and hot ingredients, beverages, snacks, whole fruits, prepared
proteins and dressings. These ingredients can be assembled at home or refrigerated and
enjoyed throughout the week.
Pizzerias are taking up a similar concept by offering pizza kits. Renata’s in Portland,
Oregon, known for their fresh handmade pasta and wood-fired pizza, quickly sold out of
their par-baked pizzas for home delivery. Other local pizza shops across the country are
filling pizza boxes with fresh balls of dough, a bag of cheese and containers of sauce for
patrons to home assemble and bake. Other establishments are riffing on the same
concept with pho kits and taco kits.
While a lot of people today are also limiting how often they go to the grocery store, what
happens when they run out of a kitchen staple in between trips? Restaurant can offer
groceries on top of prepared meals, like Panera is doing right now. In addition to
ordering breakfast or lunch to-go at Panera’s, you can add-on essentials like milk, bread
or fruit.
The field is wide open for innovative solutions to the “at home meal boredom” folks are
feeling around the country.
