A COVID-era Innovation: Could It be Here to Stay?
In January, the idea of adding a head of lettuce, three tomatoes, a pound of ground beef
and a gallon of milk to your order at a restaurant would have seemed ridiculous. In the
wake of the COVID-19 pandemic, however, that might just be the future.
Restaurants started selling groceries as their dining rooms were closed, at first to get rid
of inventory that was going bad, but then, as they saw shortages of staples at
supermarkets, also as a service to their community.
“We’ve seen a number of our restaurant customers convert their dining rooms to a mini-
grocery store,” said Shannon Mutschler, senior director for external communications at
restaurant distributor Sysco. “Some are offering their own food as takeout, but also
milk, eggs and other items that their community is having trouble finding at their retail
grocer.”
Sysco has, in fact, created a tool kit to help restaurants set up these mini-grocery stores,
or what Sysco calls a “pop-up shop”, in their dining rooms, available on their website.
When Castle Hot Springs, a resort in the Sonoran Desert about 50 miles from Phoenix
closed its doors in March, its one-acre farm and greenhouse didn’t stop producing fruits,
vegetables and herbs. So resident agronomist Ian Beger and executive chef and food and
beverage director Christopher Brugman started assembling them into CSA-style
produce boxes, starting at $25 per week for a pound of lettuce and an 8-ounce clamshell
of microgreens. For $250, customers got greens and other vegetables, herbs, tomatoes
and other fruit, edible flowers, coffee beans, preserves and seeds for customers to plant
in their own gardens. The proceeds are donated to St. Vincent de Paul.
Marc Falsetto, the founder and CEO of Handcrafted Hospitality, that operates six
concepts in Miami and Fort Lauderdale, Fla., has set up a sort of bodega next to the
beachside location of his Tacocraft concept, through which he offers a takeout grab-and-
go menu as well as groceries such as tomatoes, avocados and hot sauce, plus large
format cocktails and bottles of alcohol and beer. His Henry’s Sandwich Station also
started offering its meat and cheese by the pound, as well as tomatoes, avocados and
onions.
Falsetto says he sees no reason why he’d stop offering those items in the future. “We’ve
had such tremendous success with that.”
