Americans Dont Know What Halloumi Is
When the British look back at the summer of 2018, it’s not the summer that England
won the World Cup again, or the summer that Brexit finally did what it did, that they
remember, instead, it’s the year that halloumi went massive! Britons are said to
consume more halloumi now than any other European country outside Cyprus.
Halloumi made headlines in the UK when an increase in demand from shoppers created
reports of a possible shortage in the supermarkets. “Cheesed off” puns abounded in the
British press and on social media with words like “heartbroken” and “panic” and
headlines like “How Halloumi devoured a nation!”
This wildly popular cheese in the UK and Europe is now gaining attention in the US as
consumers worry less about the fat in their diets and become more interested in high-
protein snacks. The influx of European tourists coming to the US knowing all about
halloumi and looking for it their menu choices has also increased American awareness.
Tweets like these from the UK abound on the internet: “At a farmers market this
morning I was entertained watching an American couple discover halloumi for the first
time.” And “I’m absolutely baffled that no American I have spoken to so far knows what
halloumi cheese is! Incredible!”
Here is a closer look at the virtues of the cheese causing a sensation across Europe:
Halloumi is a white, layered cheese, similar to mozzarella that it is traditionally
prepared from goats and/or sheep's milk on the Eastern Mediterranean island of
Cyprus. It can be eaten raw, but due to its high melting point, its an ideal cheese for
grilling or frying. Because halloumi maintains its shape when heated, it becomes
beautifully crispy and savory on the outside and sensually melted on the inside, similar
to the consistency of a marshmallow when toasted.
According to Bloomberg, this distinctive quality makes halloumi cheese so tasty that
even celebrity chefs like Jamie Oliver and Gordon Ramsay have become fans.
